Pacific Foods invited a small group of bloggers to their home to provide them a deep exposure to the Portland food scene and the backdrop for Pacific’s food sensibilities. Asked to develop 3 short videos capturing the essence of the weekend for sharing on social media, Sherpa focused on adhering to, and incorporating, Pacific Foods’ signature look and feel as well as their approach to food. The larger task was to help uncover and deliver a common theme throughout the videos. Working together, we incorporated Pacific’s brand attributes and the bloggers’ narratives into the concept of “inspiration”.
We had planned to showoff Pacific and Portland to a small group of visiting bloggers. We knew we wanted to share this special weekend with our online community, but didn’t have a big idea behind what that should look like. Guy worked with us to create a series of videos that show how the creativity and abundance of the Pacific Northwest influences our brand and translates into creating delicious recipes.
Vice President of Marketing, Pacific Foods